2021, when Parade decided to have its first in-person retail experience in Soho, NY, I was brought on board to design their first retail packaging, exclusive in-store merch, store signage and OOH campaign. I collaborated with Parade’s brand designer, Emma Kane and Zoe Cohen, Parade’s brand director, to bring this new experience to life.

Store Design Xavier Donnelly
Parade Founder & Creative Director Cami Téllez
Parade Brand Director Zoe Cohen
Parade Designer Emma Kane
Strategic Operations Katie Williams