![](https://freight.cargo.site/t/original/i/de85392946b41c32458726e0c858352d1fdcf2d4919e8e24af8e8d31dedbbe78/348481082_265333706062605_9093394846541893357_n.jpeg)
Logo design, 2023 — Outlandish is Brooklyn’s first and only the fourth Black-owned hiking store in the US. I worked with co-founder, Benje Williams, to bring their logo and icon to life.
The icon is an homage to Harriet Powers. Betts, the brand’s muse and a character from Powers’ quilts, is an independent hog who ran for 500 miles from Georgia to Virginia.
![](https://freight.cargo.site/t/original/i/a6f1e1435483795284753a1185c31762c673c5400683b311f140c985a60918bf/Final-Logo_Mugs_.jpg)
![](https://freight.cargo.site/t/original/i/de6d8c9afc51d20888f703ba2731819f186656ca37c0c3a354d25aedb73edb35/Final-Logo_Bag_.jpg)
![](https://freight.cargo.site/t/original/i/99543dde2d4a159b84fe28fb40c0822ecda500f34e05164fd49dd943a7acde7c/Final-Logo_Tag_.jpg)
Images: Nick Llanton / Hypebeast
︎︎︎Logo in use︎︎︎
![](https://freight.cargo.site/t/original/i/f9197abad189e397db1731f22619b4858f49af76f8c30f7217dceade095f9f8e/img_8TZZOM2.jpg)
![](https://freight.cargo.site/t/original/i/fa3b312920ebc57d4ce5c10d6f520d359e4c521c09c7e70758d00622e53bb60f/img_eXdB8wY.jpg)
︎︎︎Outlandish x Ciele︎︎︎
Images: ︎︎︎Sam McKenna︎︎︎
Talent: ︎︎︎Coach J, Mel︎︎︎
![](https://freight.cargo.site/t/original/i/ca03c69329c0443441b8e88a77f3a9459f8d220435ed2ffd86d4034ceeb43f95/https___hypebeast.com_image_2023_03_outlandish-brooklyn-hiking-store-6_-2.jpg)
Image: Nick Llanton / Hypebeast
︎︎︎Icon in use︎︎︎
![](https://freight.cargo.site/t/original/i/e3590d07ab7f5c4679bec9864c2bbd9c1aeb94ad7509af76def71f27632e7a9c/408510129_1382172059084247_6945055911034843648_n.jpeg)
![](https://freight.cargo.site/t/original/i/3f15534d1f9223e64072a233a318ff1f4b324d8827060c40508d35efe1941ec5/408224625_280487951202182_1561154555739815577_n.jpeg)
![](https://freight.cargo.site/t/original/i/761454fefc2ac6ea2ef8fe5e7b0e3128c464e53ee5a57816290e95f4c8c97ac7/408639341_6936995949670491_4234597657417623678_n.jpeg)
![](https://freight.cargo.site/t/original/i/31c986adc58181fb539a7b826a7d7d8751ec430e0d34e67ac59880d1d5b36a38/408523862_1312213929460628_183106172760677476_n.jpeg)
︎︎︎Outlandish x Ciele︎︎︎
Images: ︎︎︎Jewel Champbell︎︎︎
Talent: ︎︎︎Inma Zanoguera, Ainsley Brundage︎︎︎
Support: ︎︎︎Ken Bernard, Devon Reese︎︎︎
CD: ︎︎︎Alexander Arslan, Benje Williams︎︎︎
Images: Sam McKenna