Identity design, art direction, website and packaging for KraveBeauty’s Waste Me Not campaign, with a weekend-long event in Soho NYC, 2022

Wast Me Not attempts to show the hidden waste problem in the industry, “and it’s not only packaging”, KraveBeauty goes behind the scenes to show what we don’t know about waste in the beauty industry. During their weekend-long event they recycled empty containers of old products, and introduced their limited edition products made from waste. I worked with Liah Yoo, Krave’s founder, to deliver the vision for Waste Me Not, from art direction, identity design and website to packaging. 

Waste Me Not Pop Up Event in Soho, New York City