![Hilma’s Sustainability Awareness campaign, 2020](https://freight.cargo.site/t/original/i/8726e4c1ca04264835467f12efb174bc845e38ab01889307d58fd7d1a95973e2/3-screens-.png)
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2020-2022, various digital marketing campaigns for Hilma, ‘natural remedies, backed by science’. Hilma was created by doctors and is backed by clinical research.
I worked closely with Hilma’s co-founders, Lily Galef and Eleanor Peery, and Hilma’s social and copy manager, Yu Ling Wu, to bring these campaigns to life. The brand’s far-from-dry identity, designed by Little Troop, allows for playful explorations in every campaign.
![Hilma’s Holiday Campaign (Survival Kit), 2020](https://freight.cargo.site/t/original/i/8726e4c1ca04264835467f12efb174bc845e38ab01889307d58fd7d1a95973e2/3-screens-.png)
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![Hilma's Sleep Support Launch, 2022](https://freight.cargo.site/t/original/i/be7fab7cc2415adf9ad02494d83a184e9c978b3d7c80a7dc7230c6367a205ae9/sleeping-aid-image.png)
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!['What is Your Gut Flora?' Campaign, 2021](https://freight.cargo.site/t/original/i/889481c3835160babf72b0617b4164e56b0f81ef298cc3e84c92b451477bf6f6/gut-flora.png)
!['What is Your Gut Flora?' Campaign, 2021](https://freight.cargo.site/t/original/i/8726e4c1ca04264835467f12efb174bc845e38ab01889307d58fd7d1a95973e2/3-screens-.png)
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![Hilma's Holiday Campaign (Care Package), 2021](https://freight.cargo.site/t/original/i/8726e4c1ca04264835467f12efb174bc845e38ab01889307d58fd7d1a95973e2/3-screens-.png)
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![Hilma's Know Your Pollen Campaign, 2021](https://freight.cargo.site/t/original/i/8726e4c1ca04264835467f12efb174bc845e38ab01889307d58fd7d1a95973e2/3-screens-.png)
![](https://freight.cargo.site/t/original/i/5899e4de0e1f883d473a865227fd1878dde1d2a7b70cce0618bff9aa1d58c7d2/HILMA_POLLEN_STORY__OPENING.png)
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