2020-2022, various digital marketing campaigns for Hilma, ‘natural remedies, backed by science’. Hilma was created by doctors and is backed by clinical research.

I worked closely with Hilma’s co-founders, Lily Galef and Eleanor Peery, and Hilma’s social and copy manager, Yu Ling Wu, to bring these campaigns to life. The brand’s far-from-dry identity, designed by Little Troop, allows for playful explorations in every campaign.