
Retail packaging for Parade + OOH, Signage, and Claw machine wrapping for Parade’s first retail experience in New York (577 Broadway), 2021
Store Design Xavier Donnelly
Parade Founder & Creative Director Cami Téllez
Parade Brand Director Zoe Cohen
Parade Designer Emma Kane
Strategic Operations Katie Williams
Store Design Xavier Donnelly
Parade Founder & Creative Director Cami Téllez
Parade Brand Director Zoe Cohen
Parade Designer Emma Kane
Strategic Operations Katie Williams








